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\u043c\u0438\u0440\u043e\u0432\u043e\u0433\u043e \u043e\u0431\u044a\u0451\u043c\u0430. \u0412 \u041a\u0438\u0442\u0430\u0435 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f \u043f\u0440\u0438\u0431\u043b\u0438\u0436\u0430\u0435\u0442\u0441\u044f \u043a \u043e\u0442\u043c\u0435\u0442\u043a\u0435 50% \u043e\u0442 \u0432\u0441\u0435\u0445 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436, \u0430 \u043e\u0431\u044a\u0451\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u044f\u043c\u044b\u0435 \u0442\u0440\u0430\u043d\u0441\u043b\u044f\u0446\u0438\u0438 \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b 1 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432.<\/p>\n<p>\u0422\u0435\u043c\u043f\u044b \u0440\u043e\u0441\u0442\u0430 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0432\u0430\u0440\u044c\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043f\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c: \u043e\u0442 21,5% \u0432 \u0433\u043e\u0434 \u043d\u0430 \u0424\u0438\u043b\u0438\u043f\u043f\u0438\u043d\u0430\u0445 \u0434\u043e 4,7% \u0432 \u042f\u043f\u043e\u043d\u0438\u0438. \u042d\u0442\u043e \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u0440\u0430\u0437\u043d\u0438\u0446\u0443 \u043c\u0435\u0436\u0434\u0443 \u0437\u0440\u0435\u043b\u044b\u043c\u0438 \u0438 \u0431\u044b\u0441\u0442\u0440\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0438\u043c\u0438\u0441\u044f \u0440\u044b\u043d\u043a\u0430\u043c\u0438 \u0440\u0435\u0433\u0438\u043e\u043d\u0430. \u0418\u043d\u0434\u0438\u044f \u0438 \u042e\u0433\u043e-\u0412\u043e\u0441\u0442\u043e\u0447\u043d\u0430\u044f \u0410\u0437\u0438\u044f \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043d\u043e\u0432\u044b\u043c\u0438 \u0434\u0432\u0438\u0433\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u0440\u043e\u0441\u0442\u0430 \u043d\u0430 \u0441\u043c\u0435\u043d\u0443 \u0437\u0430\u043c\u0435\u0434\u043b\u044f\u044e\u0449\u0435\u043c\u0443\u0441\u044f \u041a\u0438\u0442\u0430\u044e.<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0442\u0440\u0435\u043d\u0434\u044b<\/b><\/p>\n<p><i>\u041c\u043e\u0431\u0438\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f<\/i><\/p>\n<p>\u0421\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u044b \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 64,23% \u0432\u0441\u0435\u0445 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439 \u0432 \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u2014 \u0410\u0437\u0438\u044f \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f 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\u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p><i>\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f \u0438 <\/i><i>live<\/i><i>-\u0441\u0442\u0440\u0438\u043c\u0438\u043d\u0433<\/i><\/p>\n<p>\u0411\u043e\u043b\u0435\u0435 60% \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u042e\u0433\u043e-\u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e\u0439 \u0410\u0437\u0438\u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0447\u0435\u0440\u0435\u0437 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0439 \u0433\u043e\u0434. TikTok\u00a0Shop \u043f\u0440\u043e\u0438\u0437\u0432\u0451\u043b \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0443\u044e \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u044e, \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u0432 \u043f\u0440\u044f\u043c\u044b\u0435 \u0442\u0440\u0430\u043d\u0441\u043b\u044f\u0446\u0438\u0438, \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0430\u0446\u0438\u044e \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u0443\u044e \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u0432 \u0435\u0434\u0438\u043d\u044b\u0439 \u043e\u043f\u044b\u0442. \u0411\u0440\u0435\u043d\u0434\u044b \u0432\u0441\u0451 \u0430\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0441 \u0438\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430\u043c\u0438 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/p>\n<p><i>\u0426\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u043f\u043b\u0430\u0442\u0435\u0436\u0438<\/i><\/p>\n<p>\u0426\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u043a\u043e\u0448\u0435\u043b\u044c\u043a\u0438 \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0442 47,36% \u0432\u0441\u0435\u0433\u043e \u043e\u0431\u044a\u0451\u043c\u0430 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0439. \u041e\u0441\u043e\u0431\u0443\u044e \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0443 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0444\u043e\u0440\u043c\u0430\u0442 \u00ab\u041a\u0443\u043f\u0438 \u0441\u0435\u0439\u0447\u0430\u0441, \u0437\u0430\u043f\u043b\u0430\u0442\u0438 \u043f\u043e\u0442\u043e\u043c\u00bb (BNPL) \u2014 \u043e\u043d \u0440\u0430\u0441\u0442\u0451\u0442 \u043d\u0430 14,21% \u0432 \u0433\u043e\u0434 \u0438 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